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The Hanslow Theorem – Or why users choose not to act

So this one is mine. And it’s a little more refined than some of my other musings. But it’s pretty widespread. The Hanslow theorem is: If ((Tc < Bp) then (Rv > Tc) = A) else (Tc <= Pc) = A) People choose to act only when the reward for action is greater than the […]

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The key to improvement? Teach.

I attended Swarm a couple of weeks ago. As a speaker not a guest, which was an interesting and fascinating experience, and one I’ll blog about in the next few weeks. I’ve taught before, training groups, mentored people through photography, written tutorials etc. But I had never been to a conference as a speaker/workshop presenter […]

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A social Xmas post or not… How to decide if it’s right for your brand?

With Xmas day just around the corner, it’s time for brands to think about what they want to say. It can be a delicate balancing act and there’s a lot to consider other than “Xmas” vs “Christmas”.

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Identity and Social Media – the latest victim: Virgin Australia

One of the problems we face in social media is it’s focus on identity, with so little support for it.

The appeal and growth of social media is based around identity. Sharing and relating, user generated content, relationships formed and bonded online. Yet every platform allows you to take on or create whatever identity you see fit. Today this happened to Virgin Australia.

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